Month on month
Softer than May
New patients moved from 69 in May to 66 in June, a decline of 3 patients. The pullback was modest rather than sharp.
Summary
June Performance Summary
Across Cockburn Central and Beeliar, June closed with 132 combined new patients, 405 inbound calls, 55 recorded enquiries, and 16 Google Ads conversions. The strongest story was continued demand strength, while the main opportunity remained cleaner attribution across enquiries and bookings.
132
Combined New Patients
Cockburn Central and Beeliar both finished June on 66 new patients each.
405
Inbound Calls
Phone demand stayed strong across both clinics, led by Google Business and search traffic.
55
Recorded Enquiries
Cockburn Central logged 40 enquiries and Beeliar logged 15.
16
Google Ads Conversions
Paid search remained the clearest high-intent channel across June.
Learned
Key June Learnings
Cockburn volume, source gaps
Cockburn logged 40 enquiries, yet 26 were tagged as existing patients and 24 had no clear source recorded. That makes June demand visible, but it limits how confidently results can be linked back to each marketing channel.
Beeliar lighter, cleaner demand
All 15 Beeliar enquiries were still sitting in the same early follow-up stage by month end. Google Ads also produced the only clearly source-linked local search leads, with four leads coming from the Beeliar non-brand campaign.
Broad visibility, mixed conversion clarity
June did not point to a demand shortage. Meta delivered reach cheaply, traffic stayed spread across referral, organic, paid, and direct sources, and Google Ads still captured the clearest high-intent demand. The weak point was how consistently enquiries, calls, and booked patients were being linked back to source.
Graphics
June Graphics
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New Patients
New Patient Performance
Cockburn Central
June 2026
June 2026 recorded 66 new patients for Cockburn Central. That eased slightly from May, but it still finished ahead of June 2025 and kept the first-half pace above last year.
New Patients
66
Down 3 from May 2026.
Vs June 2025
+10%
66 this June against 60 last June.
Direction
Stable
Slightly below May, still ahead of June 2025.
| Month | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|
| January | 51 | 29 | 62 | 64 |
| February | 62 | 3 | 50 | 71 |
| March | 76 | 30 | 79 | 69 |
| April | 74 | 62 | 69 | 79 |
| May | 79 | 41 | 72 | 69 |
| June | 47 | 53 | 60 | 66 |
| July | 100 | 69 | 41 | - |
| August | 65 | 67 | 54 | - |
| September | 64 | 84 | 79 | - |
| October | 59 | 92 | 81 | - |
| November | 41 | 93 | 61 | - |
| December | 28 | 54 | 51 | - |
Year on year
Ahead of last June
June 2026 came in at 66 compared with 60 in June 2025 and 53 in June 2024. That keeps Cockburn above the recent June range.
Year-to-date
First half stayed stronger
January to June 2026 totals 418 new patients, versus 392 in 2025 and 218 in 2024. Even with June slipping slightly against May, Cockburn’s first-half output still finished ahead of both prior comparison years.
Beeliar
June 2026
June 2026 recorded 66 new patients for Beeliar. That lifted the clinic above May and brought June back toward the stronger recent range, even though it stayed below June 2025.
New Patients
66
Up 5 from May 2026.
Vs June 2025
-6%
66 this June against 70 last June.
Direction
Recovered
Back above May, but still below June 2025.
| Month | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|
| January | 98 | 63 | 51 | 58 |
| February | 81 | 73 | 87 | 49 |
| March | 91 | 72 | 94 | 63 |
| April | 65 | 87 | 57 | 48 |
| May | 100 | 60 | 63 | 61 |
| June | 62 | 49 | 70 | 66 |
| July | 91 | 62 | 67 | - |
| August | 76 | 72 | 53 | - |
| September | 67 | 59 | 78 | - |
| October | 71 | 45 | 41 | - |
| November | 53 | 80 | 60 | - |
| December | 62 | 66 | 67 | - |
Month on month
Recovered from May
New patients moved from 61 in May to 66 in June, a gain of 5 patients. That was a clear month-to-month recovery.
Year on year
Below last June
June 2026 came in at 66 compared with 70 in June 2025 and 49 in June 2024. It stayed below last year but remained comfortably above the 2024 June mark.
Year-to-date
Still behind last year
January to June 2026 totals 345 new patients, versus 422 in 2025 and 404 in 2024. June improved on May, but Beeliar still exited the first half materially behind the same point in both comparison years.
Leads
Lead Performance
Cockburn Central
40 enquiries
June recorded 40 enquiries. Demand was clearly present, but most June enquiry logging still leaned toward existing-patient activity and incomplete source tracking.
Total Enquiries
40
Enquiries logged during June.
Google Ads Attributed
16
12 call-asset enquiries and 4 number-pool enquiries.
Existing Patient Activity
26
Most June enquiries were tied to existing-patient activity.
Unlabelled Source
24
A large share of enquiries still lacked a clear recorded source.
Lead Quality Mix
Existing patients26 · 65%
Attended5 · 13%
Not interested5 · 13%
Appointment booked4 · 10%
Source Split
Source not yet assigned24 · 60%
Google Ads call asset12 · 30%
Google Ads number pool4 · 10%
Lead discussion
Demand present, classification weak
Cockburn’s 40 recorded enquiries were inflated by 26 existing-patient entries, while another 24 had no clear source recorded. That means the headline count overstates true new-business visibility and makes channel comparison unreliable.
The practical takeaway is that Cockburn’s June demand cannot be judged cleanly from enquiry classification alone. New-patient numbers and call volume were stronger than the enquiry mix suggests, so source tracking is still lagging the underlying demand signal.
Beeliar
15 enquiries
June recorded 15 enquiries. The enquiry count was smaller than Cockburn’s and every recorded enquiry still sat in the same early stage, which limits quality and source interpretation.
Total Enquiries
15
Enquiries logged during June.
Google Ads Attributed
4
Search leads linked to the Beeliar non-brand campaign.
Early Follow-Up Stage
15
Every June enquiry was still sitting in the same early follow-up stage.
Source Recorded
0
No clear source was recorded across the June enquiries.
Lead Quality Mix
Early follow-up stage15 · 100%
Lead discussion
Lighter volume, cleaner labelling needed
Beeliar’s recorded enquiry volume was lower, but it was also cleaner in one important way: Google Ads still showed 4 source-linked leads. At the same time, all 15 enquiries remained in one stage, so stronger leads could not be separated from softer ones inside the June breakdown.
That makes Beeliar less of a demand problem and more of a follow-up problem. The clinic had enough search intent to produce identifiable campaign leads, but the follow-up structure did not preserve that signal through the enquiry journey.
Calls
Call Performance
Cockburn Central
June 2026
Inbound Calls
269
Total inbound phone activity across June.
Answer Rate
95.9%
258 answered calls and 11 missed calls.
Unique Callers
193
Most call activity still came from distinct callers.
Avg Talk Time
2.3m
Average duration across answered calls.
Call flow
Balanced callers, strong handling
Call Outcome Mix
Answered258 · 96%
Missed11 · 4%
New vs Returning Callers
First-time callers134 · 50%
Returning-caller calls135 · 50%
Call Source Mix
Google Business number195 · 73%
Google Ads phone number70 · 26%
Cockburn pool4 · 1%
Call picture
Broad phone demand mix
Paid Call Sessions
4
Calls linked directly to the Cockburn new-patient offer page.
Keyword Detail
3
Only a small number of calls carried keyword detail, led by glo dental cockburn.
Strongest Driver
Google Business
Google Business remained the clinic’s biggest phone source in June.
Top Keyword
glo dental cockburn
The most common keyword phrase captured in the call report.
Cockburn’s call mix leaned heavily on Google Business visibility, which supplied 195 of 269 inbound calls. Google Ads call extensions added another 70 calls, so paid search supported volume, but local search discovery remained the dominant phone driver.
Beeliar
June 2026
Inbound Calls
136
Total inbound phone activity across June.
Answer Rate
94.1%
128 answered calls and 8 missed calls.
Unique Callers
106
Most call activity still came from distinct callers.
Avg Talk Time
2.2m
Average duration across answered calls.
Call flow
First-time callers led June
Call Outcome Mix
Answered128 · 94%
Missed8 · 6%
New vs Returning Callers
First-time callers78 · 57%
Returning-caller calls58 · 43%
Call Source Mix
Google Business number114 · 84%
Google Ads phone number17 · 13%
Clinic line5 · 4%
Call picture
Local discovery stayed strong
Paid Call Sessions
5
Calls linked directly to the Beeliar new-patient offer page.
Local Discovery
5
Keyword detail centred on dentist beeliar and dentist near me.
Strongest Driver
Google Business
Google Business remained the clinic’s biggest phone source in June.
Key Takeaway
Strong capture
Beeliar answered 128 of 136 calls, with 84% still coming through Google Business.
Beeliar also leaned heavily on Google Business visibility, while Google Ads call activity and landing-page sessions showed that search intent was still moving through the new-patient offer page during June.
Meta Ads
Meta Ads Performance
Meta generated efficient awareness traffic in June. Reach and click volume were strong for the spend level, although direct enquiry or booking results did not show up clearly in June reporting.
Impressions
196,915
Broad local visibility across the month.
Clicks
1,080
Efficient traffic generated from the active campaigns.
Spend
$740.95
Moderate monthly investment for a broad-reach channel.
Avg CPC
$0.69
Click efficiency stayed low-cost.
Campaign mix
How Meta clicks were distributed.
End-of-year rebate promotion
734 clicks · $301.24 · 68%
Landing-page traffic
188 clicks · $135.27 · 17%
Brand awareness
158 clicks · $304.44 · 15%
Top Click Share
68%
The rebate campaign drove most of Meta’s traffic volume.
Top Reach Driver
75%
Awareness generated most of Meta’s impression volume.
Recorded Conversions
0
Meta’s value sat more in visibility than direct bookings or enquiries.
Key Takeaway
Awareness-led
Meta stayed efficient, but it was not the main direct enquiry channel in June.
Discussion
Efficient visibility, weak conversion
Meta’s numbers point to efficient reach rather than direct new-patient acquisition. The channel delivered 196,915 impressions and 1,080 clicks at a low $0.69 average CPC, while the rebate promotion alone accounted for 68% of Meta click volume.
The trade-off is that none of that June activity showed up as a clearly recorded conversion. In practice, Meta helped keep the brand and offer visible, but the channel did not provide the same direct demand signal seen through Google Ads search and phone enquiries.
Google Ads
Google Ads Performance
Search demand stayed active through June. Google Ads maintained scale overall, while the Beeliar non-brand campaign produced the clearest local search-led lead result.
Performance summary
Account Impressions
6,050
Google Ads delivered 6,050 search impressions across June.
Account Clicks
506
The shared account generated 506 clicks during June.
Recorded Conversions
16
Google Ads also reported a 3.16% conversion rate for June.
Account Spend
$7,844.71
Average cost per click was $15.50 across Google Ads.
Cost Per Conversion
$490.29
Average cost per recorded conversion across June.
Beeliar Leads
4
Leads linked specifically to Beeliar’s non-brand search campaign.
Cockburn Click Share
76%
Cockburn’s campaigns still accounted for most click volume.
Campaign breakdown
How Google Ads clicks were distributed.
Non-Brand | Cockburn Central | Search
221 clicks · $4,559.71 · 43%
Brand | Cockburn Central | Search
165 clicks · $759.61 · 33%
Non-Brand | Beeliar | Search
120 clicks · $2,525.39 · 24%
Beeliar Impressions
1,311
Beeliar non-brand search visibility during June.
Beeliar CTR
9.15%
Share of impressions that turned into clicks for Beeliar non-brand search.
Beeliar Cost Per Click
$21.04
Average click cost for the Beeliar search campaign.
Beeliar Cost Per Lead
$631.35
Average cost for each lead linked to the Beeliar search campaign.
Discussion
Search remained the clearest direct channel
Google Ads remained the clearest direct search channel in June, but performance across the clinics was uneven. Cockburn accounted for 76% of clicks across the three June search campaigns, yet neither Cockburn campaign showed a recorded lead result in the reported outcomes.
Beeliar’s non-brand campaign was smaller at 120 clicks, but it generated the only clear local lead outcome with 4 recorded leads. That makes June less about growing search demand and more about improving efficiency and source tracking on the higher-spend Cockburn side of the account.
Website Traffic
Website Traffic Performance
Website traffic reached 2.67K visits in June, down 4.81% on the prior period. The main takeaway is that traffic did not collapse or over-concentrate into one source, which matters because combined patient output still held at 132 across both clinics.
Traffic source breakdown
Broad June traffic mix
Referral688 · 26%
Organic659 · 25%
Paid579 · 22%
Direct / none460 · 17%
CPC268 · 10%
Other15 · 1%
Traffic discussion
Traffic mix stayed diversified
Referral and organic contributed 51% of all visits, while paid and CPC added another 32%. That mix shows June traffic was not being propped up by one paid channel alone; unpaid discovery and referral still carried a large share of the load.
Because overall traffic dipped only 4.81% while both clinics still finished on 66 new patients each, the June result points more to steady demand capture than to a visibility problem. The more useful question is how more of that existing traffic can be tied back to clearer enquiry source tracking.
Landing Pages
Landing Pages
Google Ads
Beeliar new patient offer
The location-specific Beeliar offer page continued to support search-led acquisition and visible landing-page call activity.
Open page
Google Ads
Cockburn new patient offer
The Cockburn-specific offer page remained the destination for the location's search-led new-patient activity.
Open page
Meta Ads
Veneers offer
One of the core offer pages used to support June Meta visibility and traffic activity.
Open page
Meta Ads
Invisalign offer
A second offer page continuing to support social-led awareness and prospect traffic.
Open page
Wins
June Wins
Both clinics hit 66
The combined result held at 132 new patients for the month, with Beeliar recovering from May and Cockburn staying ahead of last June's level.
Google Ads led intent
Search drove 506 clicks and 16 recorded conversions overall, and Beeliar’s non-brand campaign produced the clearest local lead result.
Traffic and calls stayed broad
Website traffic stayed spread across six sources, while Cockburn and Beeliar still answered 96% and 94% of inbound calls respectively. June did not show an acquisition shortage; it showed a source-tracking gap.
Action Plan
Action Plan
1
Improve source tracking
Cockburn carried clear demand but too much of it sat inside existing-patient or unlabelled enquiries, while Beeliar’s June enquiries still carried no clear source. Better source tracking would sharpen channel accountability immediately.
2
Protect intent, improve efficiency
Search remained the strongest direct-demand driver, but the clearest lead result came from Beeliar rather than Cockburn. The next gain is not more search presence alone; it is getting clearer outcome efficiency from Cockburn’s larger spend base.
3
Improve follow-up conversion
June already showed enough traffic, calls, and patient output to confirm demand was present. The bigger gain now is converting more of that existing activity into clearly classified leads, booked outcomes, and source-linked patient growth.